Read the attached mini-case, Santa Cruz Guitar Company (SCGC) then visit their website (https://santacruzguitar.com/) to learn a bit more about the company. You may find it helpful to browse a few other Internet sites to learn about SCGC and about their competitors.
A typical high scoring response to this assignment would be about 250 to 500 words. Remember the Assignment Advice. Download the attached Week 1 Learning Assessment – Santa Cruz Guitar Company (.dotx file).
Answer the following questions (The more relevant course information you include in your response, the better your grade.).
The “How We Choose to Compete” article explained that long-term success requires that a company differentiate itself from competitors by considering factors like cost, dependability, flexibility, features, and technology. They go on to state that the differentiators may vary from industry to industry. Submit a chart for SCGC similar to the one at the top of page 3 of the How We Choose to Compete document then explain how SCGC chooses to compete.
Some would argue that SCGC is a manufacturing company. Others would argue that it is both a manufacturing and a services company. What are the pros (more than one) and cons (more than one) of each argument? Which argument do you believe is correct? Explain your reasoning using the knowledge you gained this week.
How does your answer to question # 2 above influence the way SCGC should approach quality? Which perspectives of quality do you believe are most important to SCGC? Explain your reasoning using the knowledge you gained this week.
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