Please write an essay of at least 1500 words. Please incorporate material from up to four sources. Use a single sentence thesis and organize the essay around the IBC structure. Use a formal, objective style and a third person perspective. Use the APA layout. Please choose a specific academic program at a four-year school, and explain what a student would need to do be a successful participant in that program. Remember that your thesis should be argumentative, rather than persuasive or merely informative. Use specific examples (direct quotations, summary, and paraphrased passages), valid reasoning, and a variety of rhetorical patterns to prove your thesis. This assignment allows for students to choose their focus. How does the writer define “successful,” and why should readers accept that definition? What areas of the college experience best reflect a path to that success? Please remember that the reader is a professor. You need not explain college to him. Instead, learn about a specific program at a specific school, and then draw some conclusions that any reader can consider valid. This is not just about you: this is about everyone. Student success can be understood and discussed in a variety of ways, and relating one such understanding is the primary goal of this assignment. In the past, students have written about learning to embrace a diverse community (Premed at U of M), managing the rigors of a physically challenging outdoor curriculum (Environmental Engineering at Michigan Tech), and maintaining perspective in a busy, unfamiliar environment (Business Management at Michigan State). Focus on the use of primary sources, such as school websites, rather than pop media secondary sources. Please remember to consider sources in context.
Business Management
Which country are you going to transfer the product/brand to (explain why you are choosing this country)? Which particular market segments are you going to target, in this country, why is this product/brand right for them?
Assignment Question
I am Bachelor of Business Management specialization in Marketing student. I have a course called Communication Management. I have a final paper assignment from this course with the details below. I need to choose an advert from does not matter can be anywhere in world (mostly preferred USA or Europe). Be creative, unique, avoid robotic, AI sound. Also, be careful paper will be put on Turnitin, so I need extra focus on AI detection and plagiarism. I need to use APA reference. Also, attached you can find some details from professor’s class. Try to also take some useful information from that slides. Develop a Customised Integrated Communication Marketing (ICM) Plan – 1,500 words (10 per cent leeway)
1: Chose an Advert, explain how it works specifically in a particular market geographically and how it targets market segments, through its messages. (10 Points)
2: Which country are you going to transfer the product/brand to (explain why you are choosing this country)? Which particular market segments are you going to target, in this country, why is this product/brand right for them? (10 points)
3: Develop TWO new messages for the product/brand, which are appropriate for the new market and the new market segments, Explaining why these will work in this new market (be as creative as you can with these messages). (10 points)
4: Choose one Social Media Channel and one Traditional Media Channel, explain in detail why these channels are effective communications tools for your new messages in this new market. (10 points)
5: Explain in detail how you will create space for your product in this new market, using TWO of the tools below (be specific) Public Relations Direct Marketing Event Marketing Sales Promotion Explain, in detail, how you will use TWO of these marketing tools to differentiate your product from similar products, which already exist in this market. (20 points)