Assignment Question
I am Bachelor of Business Management specialization in Marketing student. I have a course called Communication Management. I have a final paper assignment from this course with the details below. I need to choose an advert from does not matter can be anywhere in world (mostly preferred USA or Europe). Be creative, unique, avoid robotic, AI sound. Also, be careful paper will be put on Turnitin, so I need extra focus on AI detection and plagiarism. I need to use APA reference. Also, attached you can find some details from professor’s class. Try to also take some useful information from that slides. Develop a Customised Integrated Communication Marketing (ICM) Plan – 1,500 words (10 per cent leeway)
1: Chose an Advert, explain how it works specifically in a particular market geographically and how it targets market segments, through its messages. (10 Points)
2: Which country are you going to transfer the product/brand to (explain why you are choosing this country)? Which particular market segments are you going to target, in this country, why is this product/brand right for them? (10 points)
3: Develop TWO new messages for the product/brand, which are appropriate for the new market and the new market segments, Explaining why these will work in this new market (be as creative as you can with these messages). (10 points)
4: Choose one Social Media Channel and one Traditional Media Channel, explain in detail why these channels are effective communications tools for your new messages in this new market. (10 points)
5: Explain in detail how you will create space for your product in this new market, using TWO of the tools below (be specific) Public Relations Direct Marketing Event Marketing Sales Promotion Explain, in detail, how you will use TWO of these marketing tools to differentiate your product from similar products, which already exist in this market. (20 points)