. It will include two sections–the Executive Summary and Evaluation. The Executive Summary is a one-page condensed version of your entire marketing plan. Think of it this way: If you were to only give your client the Executive Summary, they would understand at a high level what your plan entails. Describe the key points and provide sufficient evidence as to why you are recommending your marketing strategies.
The Evaluation is how the client will evaluate the performance of the implementation plan. What determines the plan is a success? How will the plan be monitored? Put that information here.
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