This
assignment involves choosing a consumer product that is used in this
country, selecting a foreign country in which to introduce it and
explaining how you would introduce it in the foreign country.
Topic: **Portable Air-conditioners for Nigeria**
Topic Areas:
Size of market (demographics, socioeconomic state, urban/rural)
Sociocultural acceptance of product—is adaptation necessary.
Legal/bureaucratic environment (imports, local manufacture, taxation)
Competition in market
Economic and political climate for foreign business
Methods for marketing and distribution (4 P’s)
Managerial and labor climate
Financial viability (currency translation)
Last Completed Projects
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