Unit 5 Discussion 2 – Promotional Strategy
This assessment addresses the following course objective(s):
Assess internal and external communication needs as they relate to the marketing function.
Assess challenges for a domestic company marketing globally.
Instructions:
Answer the following question:
In your opinion, what are the advantages and disadvantages of advertising on the radio, in magazines, on television, through direct marketing, and on the Internet?
Please be sure to validate your opinions and ideas with citations and references in APA format.
The post and responses are valued at 20 points. Please review post and response expectations. Please review the rubric to ensure that your response meets criteria.
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