Conduct an analysis of the first P for your
chosen company’s product or service. The central focus of a marketing program
is on the product. It is the sole basis and driving force behind all marketing
activities and what excites a target market. Your product analysis should
include the company, competition, and target market requirements.
Complete the following:
Analyze the product and the
company’s primary target market. What are the niche characteristics of the
product and the traits of the primary target market?
Analyze the branding of the
product, including the intended audience and the product positioning. What
influence, if any, does the brand have on its product category?
Analyze the competition for
the product, and the overall marketing environment.
Synthesize product
strategies for the company to achieve business success. Why will those
strategies yield success? What would you recommend the company do in terms
of this product to assure its long-term success?
Cite any resources you use.
Be sure your analysis presents
a focused purpose through strong organizational skills. Also be sure it
presents evidence through strong paraphrasing or summarizing and
appropriate tone and sentence structure.
Additional
Requirements
Your assignment should also meet the following
requirements:
Written communication: Communication should be clear and well
organized, and support a central idea, with no technical writing errors,
as expected of a business professional.
References: References and citations are formatted in consistent style, with
a preference for using current APA style and formatting. Refer to
the Evidence and APA section of the Writing
Center for guidance.
Number of resources: Use a minimum of three scholarly resources
related to the content of the assignment.
Length of paper: 3–4 typed, double-spaced pages, in
addition to the title and references pages.
Font and font size: Times New Roman, 12 point.
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