What did you think of the strategy implemented and the results achieved by the successive owners?

Case Study – Read and analyze case study “Diageo and Mey Icki: Turkish Delight or Turkish Hangover?”.
Prepare your answers to the following questions:

1. How attractive was Turkey as a foreign direct investment destination in 2003? In 2011? Now?
2. What did you think of the strategy implemented and the results achieved by the successive owners?
3. What should Diageo’s management do?
4. Explain 3 key take-aways from the case with your knowledge of developments in Turkey now that can be applied globally?

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