Primary Response: Within the Discussion Board area, write 300–500 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.
For this Discussion Board, please complete the following:
As businesses learn more about what pushes a customer toward a specific brand or product, they can use those influencing factors to their advantage. Although no two people are alike in what influences them to purchase a product, there are similarities in the buying process, the level of involvement and the influential factors that encourage us to make a purchase.
Imagine that you are purchasing a new pair of athletic shoes. Evaluate different brands online and answer the following questions:
What information or research did you find the most useful in your decision making?
What product would you purchase and why?
Why are the four sets of influencing factors in the buying process?
To assist with this assignment, please review the following information on:
The buying process
The factors influencing consumer decisions
Discussion Board Rubric
Expectation Points Possible Points Earned Comments
Application of Learning Material Content: Post demonstrates understanding of Learning Material content.
20
Application of Course Knowledge: Post contributes unique perspectives or insights gleaned from text/learning resources, or specified by assignment.
20
DB Responses: Responds substantively to two posts. Responses encourage interaction in the Discussion Board and classroom community.
20
Organization: Post presents information logically and is clearly relevant to discussion topic.
8
Professional Language: Posts contain accurate grammar, spelling, and/or punctuation with few or no errors. Any resources should be cited in APA format or style specified in the assignment.
7
Total Points
75
Total Points Earned
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