What might a SWOT analysis for Cracker Jack look like based on an assessment of the Ready-To-Eat caramel popcorn category?

Example of format of paper should be in files listed as Jones Blair Case Study (order)

Frito Lay/Cracker Jacks Case

Answer these questions…

(1) Why is Frito-Lay considering the purchase of Cracker Jack?
(2) What might a SWOT analysis for Cracker Jack look like based on an assessment of the Ready-To-Eat caramel popcorn category?
(3) What are the implications for Frito-Lay?
(4) How should Cracker Jack be marketed as a Frito-Lay brand?
(5) How much do you think Borden Foods wants for Cracker Jack?
(6) What is the “fair market value” for Cracker Jack as a Frito-Lay brand?
(7) How much should Frito-Lay bid for Cracker Jack?
Again, remember to think strategically, tactically and operationally.
Please make sure to support all your ideas clearly..

You need to understand what the fair market value is for Borden Foods – Cracker Jacks based on the numbers. The Fair Market Value sets the upper limit on how much Frito Lay should bid for Cracker Jack.
Fair Market Value – $138 million
Present Value of Projected Cash Flows + Present Value of the Residual Value = Estimated Fair Market Value
This will give Frito Lay a better understanding of whether it makes sense to bid or just proceed to develop their own brand.
The reason for understanding what it is that Bordon Foods want for Cracker Jacks, is to understand whether it is something that is reasonable and should be considered. ($139.2 million).
So, with all being said we need to come up with a reasonable bid and you need to specify how and why you came up with this figure.

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