What pricing strategies could be set in the future?

Once the Unit’s contents are assimilated, answer to the following questions:
Select a multinational company linked to the sports industry. Choose freely the company (try to be original,
but it may be the same that you used in previous activities or a new one).
• Analyse the current pricing policy compared to 3 or 4 of the competitors in its market. You
should focus on several products of their portfolio.
• Assume the launch of a new product by this company (it may be within or outside the analysed
portfolio: products with new features, new devices, products that is not producing so far,…),
explain the product, and design the pricing strategy for it. Explain your pricing strategy.
• What pricing strategies could be set in the future? You could use several scenarios on sales
(positive, negative and neutral) and define reactive strategies in each situation.
• According to your recommendation, and to the information to have gathered, what could be the
distribution channels and distribution intensity for this new product?
• Sequence:
1. Analyse the explained situation.
2. Answer the questions posted.
3. Submit the final report through the Virtual Campus.
• Objectives:
The learning objective to achieve in this activity is:
o Develop potential commercial distribution price policies for carrying out the company’s end activity

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