What tactics in the style and format of the advertisement, as heard in the advertisement’s audio content or seen in the advertisement’s visual content, are being utilized to get the negative message across to audience members?

For this assignment you will need to find TWO television political advertisements. The advertisements can come from any political campaign at any level of government (federal, state, or local). Both advertisements must be negative in some way, either based on visual content or its overall message. You may NOT use advertisements shown during this topic’s lecture.
For each advertisement you MUST consider and write about the following:
What tactics in the style and format of the advertisement, as heard in the advertisement’s audio content or seen in the advertisement’s visual content, are being utilized to get the negative message across to audience members? Why might the producers have used these tactics? For what effect?
What specifically is the subject matter of the advertisement? Is it a candidate’s record as a politician? Their policy proposals and/or platform? Their personality? Some other element?
In what context is the advertisement being presented: campaign or non- campaign? How might that impact the advertisement’s overall goal?
What are some potential effects the viewing of this ad could have on audience members/potential voters?
Explicitly discuss the content of the advertisement, and the issues raised in the previous four question, with direct references to the Belt reading for this topic. This will require in-text citations and a references page, in proper APA style.
While completing this assignment please keep in mind the guidelines set forth on the course syllabus pertaining to font type and size, margins, and citations. In addition to your paper you must also submit the advertisements you analyze in some form. Please submit with your assignment the advertisements themselves or URLs where they can be found online.
This assignment should be, at minimum, two full pages long (at least one full page per advertisement). Respond to the questions above for your first advertisement and then start again for your second advertisement. Do not intermix the responses for each advertisement. All assignments are to be submitted via Canvas.

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