With all of this talk about brands, have you wondered how organizations (and especially design teams) maintain consistent brand identity in their marketing and communication efforts?

Assignment #5: Brand Guidelines
With all of this talk about brands, have you wondered how organizations (and especially design teams) maintain consistent brand identity in their marketing and communication efforts? The main way this happens is through a Brand Guidelines (sometimes called a Style Guide) document.
Attached is an example of Southwest Airlines’ Brand Style Guide. Take a look and see what you think.
In what ways would this guide be helpful to you if you are working on developing an ad campaign? What about if you were putting together a corporate presentation? Or writing internal communications?
See if you can find a copy of your favorite brand’s style guide to review. How would you rate their style guide in comparison to Southwest’s?
Submit your answers in 3-5 paragraphs.
Next, think about your favorite brand. Why is it your favorite? Can you identify some key consistencies in how the brand is portrayed in advertising (logo, colors, copywriting, photography, etc.) Then, see if you can find a copy of the brand’s style guidelines. Include a link to the guidelines (if possible) and describe how the guidelines define the brand presentation.

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