Watch Video: “Secrets at Apple’s Core,”
Within that video, recall that Steve Jobs’ approach to product development is summed up in his question, “How can the customers tell you what to do when they don’t know what is possible?”
READ “Market Driven Innovation.”
In this article, a different point of view is expressed. Address the following questions in your essay:
(1) In what ways are these two approaches different?
(2) Is one superior to the other? Why or why not?
Guideline:
Respond to the question thoroughly. This is a formal assignment with a minimum of 200-250 words.
· It should include at least one reference from relevant peer-reviewed journal articles and/or books found within the online LIRN library or other reputable sources (peer-reviewed journal articles and/or published books). Remember, you are always encouraged to use your textbook as a reference as well.
· These must be properly cited in APA 7th Edition format. Please be sure to avoid plagiarism by citing within your text and in a reference section at the bottom of your post (these should match). Paraphrase or use quote marks if sharing exact words.
· See your Course Summary for due dates.· Respond to the question thoroughly. This is a formal assignment with a minimum of 200-250 words.
· It should include at least one reference from relevant peer-reviewed journal articles and/or books found within the online LIRN library or other reputable sources (peer-reviewed journal articles and/or published books). Remember, you are always encouraged to use your textbook as a reference as well.
· These must be properly cited in APA 7th Edition format. Please be sure to avoid plagiarism by citing within your text and in a reference section at the bottom of your post (these should match). Paraphrase or use quote marks if sharing exact words.
· See your Course Summary for due dates.
