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Module title: Marketing in a Digital Age and Corporate Social Responsibility
(MK7040)
Assessment point: Assessment point 1 (Week 6)
Assessment task: Marketing project report
Word count limit: 3000 words +/- 10% (excluding references and appendices)
Width: 50% of overall module grade

Task
Students are required to produce a report (LO8/LO7) on the following case:
The role Cambridge Analytica played in the latest American presidential election and the Brexit
referendum in the UK.
Political marketing and the use of digital media in political campaigns is not new; however, the way
Cambridge Analytica used Facebook users’ data to target users with influential contents that can lead to
favourable results to the promoted parties was labelled unethical and illegal. Were developed of key
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players from SCL Group, the Republican Party establishment and Christopher Wylie the later whistleblower.
Micro-targeting methods were used as the company managed to acquire its dataset from social media
platforms. CA rise to prominence for high profile and right-wing causes is explained as a consequence
of successful test runs in the 2014 US mid-term elections.
The impact of Cambridge Analytica is
described in terms of the two most controversial campaigns linked to the company with the BREXIT
referendum and the 2016 US Presidential Election, as well as the other company activities. Finally,
the company’s downfall is followed chronologically through several damning newspaper articles,
culminating in the public hearing of Facebook CEO Mark Zuckerberg in early April 2018.

You are requested to watch the video, provided in the material of this week (Facebook’s role in
Brexit — and the threat to democracy | Carole Cadwalladr), research the case of Cambridge
Analytica and write a report that reflects on and answers the following questions.

Video Link : https://www.youtube.com/watch?v=OQSMr-3GGvQ

Task 1
Stand in the shoes of CEO Alex Nix: What could have been done better BEFORE the scandal in
2017 and earlier? What could have been done better AFTER the scandal broke (early 2018)?
(Consider the following areas: marketing communication strategy and message, marketing
content and communication channels, corporate social responsibility and corporate
reputation, the impact on brand awareness and brand trust)
(LO1/ LO2 /LO3)

Task 2
Explain the work and service Cambridge Analytica provided Trump’s campaign. Apart from
the legal side, in your perspective, was it right for Cambridge Analytica to provide this work
for Trump? How do public goodwill/license to operate and data-driven technology companies
interrelate?
(LO4/LO5/LO6)
Task 3
Facebook continues to face major ethical and legal challenges. What challenges Facebook
brand is facing today? And what implications these challenges and the case of Cambridge
Analytica have for the future of Facebook from your perspective?
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(LO 6/LO 7)
Write a 3000-words report (10±) answering the above questions. Build clear arguments in
your answers. Strengthen these arguments with sufficient evidence from the case study, your
research into the market and the company and from the marketing and corporate social
responsibility literature as appropriate.
Well established media (e.g. BBC, Financial Times, New York Times, etc) may be used to develop
the context of the discussion, but the material used to underpin the research and analysis should be
from academic books and/or peer reviewed academic journals.

Describe the art of negotiation in a global situation. What are the stages of negotiation and what role do styles of negotiation play.

The researched essay must be a formal persuasive essay arguing for a clear position on your topic; in addition, it must be supported by adequate levels of appropriately scholarly research. Be sure to include quotes and/or paraphrases as well as a Works Cited page for your sources. Much of the foundational work for this aspect of your paper should have been done in your Annotated Bibliography assignment.
Be sure to use the writing process as you write and develop your essay; remember that it is fine for the paper to deviate from your original direction as you write, so long as you make sure the focus of the finished product is consistent throughout itself. While preparing the essay, be sure to refer to the course lecture materials as needed, and remember that writing is a process–you should expect to write multiple drafts in order to create a successful paper.
please use internet sources

Now that you are at the end of this course, take some time to reflect on your progress. As you write your initial post, address the following prompts:
Explain what you found most helpful in INFT124.
Describe how you might do things differently if you had to take this course over again. Consider what kind of advice you might give a student just starting out in an online program like yours.
Most importantly, highlight how you believe INFT124 will prepare you for your future career.

Select one of the following controversial healthcare issues: Roe v. Wade, DNR, euthanasia, hospice, stem cell research, human enhancements through genetic engineering, surrogacy, in-vitro fertilization, or another controversial healthcare topic approved by your instructor. Be sure to use the most current information for your topic.

PICK any of your choice

CIS
120 DF: Listed below are topic(s) I would
like for each of you to discuss throughout the week.Put your writing into your own
words, do not copy directly from the source. If you incorporate
external resources (http://gmcga.libguides.com/periodicals) in
your posts be sure to cite (https://gmcga.libguides.com/citationmanagement/APA7th) them
properly. Lastly, review how to paraphrase and quote resources before you
begin posting (http://gmcga.libguides.com/c.php?g=458&p=996448).

Ethics
Consider the issue of
testing software as a part of the design process. The types of testing include
a variety of processes that include the initial processes of detecting syntax
errors and desk checking for logic errors. The next steps are to complete unit
testing within the program or module to find execution errors, then integration
testing that tests the program along with any programs that depend on the
program to make sure they work properly together, and the final step is system
testing to make sure the program works as expected within the system. The
testing process is complex and should include developers, IT staff, and most
importantly the operators of the system.
Discuss the practice
of testing software and the importance of testing when it relates to software
used in the medical field for patient procedures and treatments. Discuss your
viewpoint on software errors and the risks of these errors that could
negatively impact the health of patients. Consider the ethical issues
associated with negative outcomes due to software errors. Review the Ethical
Issues section regarding the Therac-25: Anatomy of a Disaster at the end of
Chapter 18 to gain some real-world perspective.

Task 1: Create a new discussion topic on or
before the due date in the Course Syllabus -> Course Schedule by
clicking the ‘**REPLY HERE**’ post below. In your reply, you will post your
response to the main topic. Your response should be a minimum of
150 words. Going over the minimum word length requirement is
acceptable; however, I am not looking for 500+ words!

Behaviorial Disciplines contributing to Organisational Behaviour
Organizational behaviour is an applied behavioural science that is built upon contributions from a number of behavioural disciplines. The predominant behaviorial disciplines are:-
ü Psychology,
ü Sociology,
ü Social Psychology,
ü Anthropology, and
ü Political Science
Required:
You are required to submit a Critical Literature Review on any one of the above behaviorial disciplines. You can only choose one discipline from what is indicated above.
In terms of outline, the Critical Literature Review Assignment should introduce the assignment, analyse the context, critically review literature on the discipline, apply the practical context and provide conclusions

OBJECTIVE:
In this part of the project you are to assume to have been hired to join a team serving as an
internal financial analyst to THE COMPANY. Your client plans to invest in bonds and (or)
stocks issued by THE COMPANY In part 6 of the assignment you are asked to provide some recommendatios to THE COMPANY’S management.

Needed:
– Introduction
-The financial leverage ratios
-Collect and evaluate the data about bond performance of the assigned company
-Collect and evaluate the data about stock performance of the assigned company for the last one year
-Develop a specific recommendation, with supporting rationale for the COMPANY’S management
-Reflection

Details for each needed part of the research paper attach in word doc

Task 1 – Compare the instructions to authors provided by (1) Science and (2) the Journal of Neuroscience for writing the Results section of a peer-reviewed research article. The Science journal is the AAAS journal – it is one of the top journals in the scientific world. Part of this assignment is for you to find this information. I did not provide the links to the information because in looking for it, you will learn something.
In your comparison, discuss each of the following (each discussion worth 4 points). Please organize your comparison using the topics provided.
the differences in the suggested content
length
text formatting (subheadings, abbreviations, acronyms, symbols)
file-type to be uploaded for submission.
which of the formats you, as a reader, would prefer when reading a scientific paper and why

Please provide comprehensive answers to the following questions. Full credit requires evidence of
extensive understanding of the issues. To achieve that level of understanding, you need to carefully
research each topic. A minimum of two sources per question is required (journal articles, books, etc.)
Please, cite sources and list your references at the end of the document.
1. After researching the matter of health insurance organization structure, provide a critique of the
organizational structure and process of the health insurance sector.
2a. Discus the concept of personal health responsibility.
2b A growing body of research has documented associations between social and cultural factors and
health. Discuss the issue of societal health pattern consequences from an empirical point of view.
*Please answer these questions in essay format. Please include a introduction, conclusion and reference page*
Attached below is the assignment rubric