Premium Writing

1. What is marcom? How have the functions within marketing communications become more integrated? What does the Forbes writer, Judy Begehr, say about how content will impact the IMC? Why is this important?

2. Where do the IMC communications tactics fit within the marketing management flow chart and why? Why is it necessary to create integration and consistency with current and potential customers?

3. What are the steps a buyer passes through when making a buying decision? What other factors might influence a purchase? Think about something you recently purchased and discuss each buying decision step and other factors that influence your decision to buy.

4.What is the outcome of conducting a market opportunity analysis? Examine two components of the MOA and assess how each contributes to an effective IMC.

5. Look at the different types of advertising shown in Table 4.2 of the text. Select one product and determine how each type of advertising strategy would be used.

6. Select three advertisements from three different countries using traditional advertising venues and Internet advertising venues. Assess how culture and ethics influence understanding the ad from each country.

7. What are the biggest advantages of trade promotions and why? Compare and contrast trade promotions vs. consumer promotions.

8. What are three sales promotion strategies? Compare and contrast the three strategies and use one product to illustrate each strategy. Compare and contrast which strategies would be appropriate with each of the four major types of selling (trade, retail, telemarketing, and e-marketing).

9. Define direct marketing. Does direct marketing help with relationship marketing? How does direct marketing supply an organization’s integrated marketing communications plan? Support your position.

10. How do electronic and Internet marketing support the IMC objectives? List the types of electronic marketing you would use if you were trying to target members of the Baby Boomers, Gen X, Gen Y, and Gen Z. The approximate dates of the generations are listed below:

1946-1964 Baby Boomers
1965-1983 Gen X or the Busters
1984-2002 Gen Y or the Millennials
2003 – Current Gen Z or the Digital Generation

(https://www.forbes.com/sites/forbesagencycouncil/2017/02/15/how-to-target-three-generations-with-social-marketing-not-stereotypes/#3bfa7b5a27d5)

11. What is the role of public relations within an organization’s integrated marketing communications (IMC) plan? Evaluate how the success of a PR campaign can be measured. Support your position.

12. An increasing trend in marketing communications is to use “content marketing.” Discuss the components of content marketing described in the article by John Rampton (a Forbes Contributor) and in your own words how each component contributes to the integrated marketing communications (IMC). Support your position.

Examine gender roles and gender identity.
Write a 3-4 page paper on gender roles, gender identity, and stereotypes. In your paper answer each of the following questions. Which theorist has the best theory of gender role development? Describe the theory and why you believe it is the best theory of gender-role development, support your thoughts with outside research. Think about your childhood, how were you influenced by gender stereotypes? What are examples from your childhood of gender-typed behaviors? What is a gender identity? How does culture influence gender identity, gender roles, and stereotypes? Provide real-life examples of each.
Address each of the following aspects of this assignment:
Identify the most accurate theory of gender role development.
Describe the gender role development theory.
Describe why you chose this theory as the best theory to explain gender role development.
Recall and describe instances from your childhood that represent how you were influenced by gender stereotypes. Be sure to label the gender stereotype.
Recall instances from your childhood that represent gender-typed behaviors. Be sure to label the gender-typed behavior.
Define gender identity.
Describe how culture can influence gender identity. Provide a real life example.
Describe how culture can influence gender roles. Provide a real life example.
Describe how culture can influence a gender stereotype. Provide a real life example.

Subject: Journal discussion

Guidelines:
– Discussions should be written in third person, past tense when required.
– Length: Journal discussions should be 1 ½ to 2 pages in length (excluding pictures and references).
– They must be in the following format: single-spaced type, size 12 Times New Roman font, 1 inch page margins.
– The reports should include the following sections:
1. Title: You must include a copy of your journal article with your discussion.
2. Background: An essay on the breakdown of your topic: clinical presentation, epidemiology, pathophysiology, etc…)
3. Management: A description of what treatment would be implemented and how a patient would be managed. Should include any
special instructions and recommended follow-ups.
4. Pros and Cons: Discuss what you feel are the advantages and disadvantages of what is discussed in your journal article.
5. References: At least three references additional reference should be included to back up the information from your chosen journal
article. It is recommended that references be listing using MLA citation formatting. In-text citations should be included: it is recommended that a superscript number matching the reference number of the list be use.

– Source should be from: John Locke Second Treatise of Government, Chapter 1 (sections 2 and 3), Chapters 2-3, 7-9.
– J.S. Mill Utilitarianism, Chapter 2: “What Utilitarianism Is” (First two sections of the chapter: pp.4-8). And On Liberty, Part 1

Eassy Question:
Imagine a conversation between Locke and Mill. How do you imagine that Locke might have responded to Mill’s claim, “the sole end for which mankind are warranted, individually or collectively, in interfering with the liberty of action of any of their number, is self-protection. That the only purpose for which power can be rightfully exercised over any member of a civilised community, against his will, is to prevent harm to others”? Explain your answer with reference to specific passages in On Liberty and in the Second Treatise of Government. How do you imagine the rest of the conversation between Mill and Locke unfolding?

In Unit 8, you were to compare and contrast three current crime prevention programs that target juveniles and evaluate them. In Unit 9, you will complete Part 2 of that project. You will create a proposal for a new crime prevention program that targets juveniles and determine how you will evaluate its effectiveness. You may use elements of the three crime prevention programs you researched for your Unit 8 Assignment or come up with completely different components.
In the analysis of how your program will deter juvenile delinquency, you will want to use data from your three comparison programs to support your new program. For example, how many juveniles are enrolled in the program? In order to deliver the best programming possible for juveniles in the K–12 school system, calculate the optimal ratio of staff to the target population, based on the average ratio of the comparison programs.
Your analysis should specifically identify the data source and include a summary of the data.
In addition, you will want to specifically address how the data were used to inform your thinking on the development of your new program (i.e., how you used the data to solve a real-world problem).
Create a 13- to 15-slide PowerPoint presentation incorporating speaker notes to include the following:
Who is your target population, what are your goals, and how will your program be implemented?
Explain your program, detailing the elements of it and why it will be effective.
Describe how the program’s effectiveness will be analyzed and how the objectives will be evaluated.
Specify how deterrence will be measured and what will be considered effective deterrence.
Include a reference and title slide.
Cite a minimum of three sources in your reference slide, using in-text citations in the presentation where appropriate.
Note: You may consult the Online Library, the Internet, the textbook, other course material, and any other outside resources in supporting your task, using proper citations in APA style.

This assigment is for someone who understands coaching concepts and terms.
It is a review and critique of the session from the career coaches perspective.
Submit reflection that discusses your coaching strengths and/or needed improvements as seen in the session.
My session is based on the G(goals)R(reality)O(options)W(way) coaching model please base the critique on this and
AIM-SMART concept as well.

n this.

When a U.S. company expands from domestic markets by exporting, what are some of the HRM challenges the company faces? What challenges will be presented when a company changes from simply exporting to operating as an international company? When an international company becomes a global company? Use examples from current news stories or articles to support your answer.
Read “Taking Responsibility: BP Australasia’s Sustainable Workforce” at the end of chapter 15 and answer the following questions and support your answer:
a. Discuss some of the challenges Waterman faces as an American leading an Australian company.
b. What are the differences between HRM at a U.S. company and at BP Australasia?
c. Identify the diversity initiatives at BP Australasia that would be effective in a U.S. company.
What are the elements of a high-performance work system? Which of these elements impact human resource management, and why?
If deception can win a company customers, employees, and investors, how can high performance be impacted by ethical behavior?
cite your sources, use APA style as required, check your spelling

1.
In your groups, write a discussion in
which you describe a strategy you might use on a social media platform
for educating ePatients about self-management (see assigned kind
patients by class’ group below). Justify why you have selected this
strategy.
2.
Describe
any barriers or challenges that would present if you were to
post/display educational content on a social media platform for that group of
patients. Describe one approach that could be used to overcome one of the barriers.

Group 3. Adult tobacco smokers who want to quit

Tasks:
Upload
a word document with this discussion.
Use references as appropriate. APA 6th Ed. format.
Maximum 3 pages. No needed cover page or Abstract.

Remember:
· Be
aware of Turnitin is in use. Turnitin is a system
designed for faculty to submit essays and research papers to check the
documents for unoriginal content, identify similarities to existing sources,
enhance students’ writing skills, and deter plagiarism (MRU CATALOG, 2021).
· All
the sources you use to complete a scholastic paper should be cited in the text
and also mentioned in a Reference section. Use credible
sources such as your textbook and literature/research articles.

After viewing the movie, “The Breakfast Club,” write a 4-5 analysis of group development and group dynamics displayed. Be detailed in your paper by providing vivid examples seen in the movie. Be sure to use the character names. I’m mostly interested in measuring your ability to capture the life of a group from beginning to end along with identification group dynamics (covered in chapters 1-4 in your textbook). Your book details what the different stages of group development look like in chapters 10-12. I also want you to include narrative on problem members from the movie (covered in chapter 13 of your textbook). Use the group role theory handout provided to aid you with defining group member roles seen in the movie. You will include the following in your paper based in the movie:
Address the following concepts as displayed in the movie-
Group dynamics (Chapter’s 1-4 in the textbook)
Group development (Chapter’s 10-12 in the textbook)
Problem Members and Group Role Theory (Chapter 13 in the textbook and course handout)
Analyze the group in the movie on four issues-
Leadership- Describe the different approaches to leadership represented by the group. What theory or theories explain(s) the leadership of this group?
Participation-What were some of the participation problems confronted by the group? How did the group deal with these problems?
Climate- Describe the communication climate throughout most of the day in detention. What specific verbal and non-verbal behaviors contributed to this climate?
Conflict- What were some of the conflict styles of group members? How successful were conflicts resolved in the group?
4 to 5 page in length, plus a title page and reference page (6-7 total pages).
Textbook must be used and properly cited as well as the movie **The textbook has been included and uploaded.

nstructions: Read the following case study and answer the reflective questions. Please provide rationales for your answers. Make sure to provide citations/references for your answers in APA format.
Deadline: Due by Sunday at 23:59 p.m.
CASE STUDY: Active Labor: Susan Wong
Mrs. Wong, a first-time mother, is admitted to the birthing suite in early labor after spontaneous rupture of membranes at home. She is at 38 weeks of gestation with a history of abnormal alpha-fetoprotein levels at 16 weeks of pregnancy.
She was scheduled for ultrasonography to visualize the fetus to rule out an open spinal defect or Down syndrome, but never followed through. Mrs. Wong and her husband disagreed about what to do (keep or terminate the pregnancy) if the ultrasonography indicated a spinal problem, so they felt they did not want this information.
Reflective Questions
As the nurse, what priority data would you collect from this couple to help define relevant interventions to meet their needs?
How can you help this couple if they experience a negative outcome in the birthing suite? What are your personal views on terminating or continuing a pregnancy with a risk of a potential anomaly? What factors may influence your views?
With the influence of the recent Human Genome Project and the possibility of predicting open spinal defects earlier in pregnancy, how will maternity care change in the future?