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What does it mean to be an effective health educator?
Educational attainment, credentialing, and work experience contribute to attributes of health educators in practice. However, might health educators possess additional unique attributes that make them strategically positioned to be more effective? As individuals, we all possess unique attributes and talent that contribute to success in specific areas of day-to-day life. Considering the attributes that you believe health educators should have may help you to identify those attributes that you already possess as well as identify potential areas to develop.
For this Discussion, reflect on those attributes you believe effective educators should possess. Then consider how you might incorporate those attributes into your current or future role as a health educator.
Post a description of three attributes that you believe effective educators should possess and explain why. Then explain how you would incorporate these attributes to become an effective provider of health education and why. Be specific and provide examples.

Write a research paper on why abortion should be legal.

How do you address the situation and get your team back on track in a respectful manner? What specific steps will you take to ensure suitable documents are developed on time?
What sort of considerations would you keep in mind so that you ensure your confrontation remains appropriate for the workplace?
Provide examples of effective ways to communicate with your peers, using technical writing techniques to deflect or address potential conflicts while accomplishing required duties for the presentation.
In your replies to peers:

Highlight ideas that you find useful.
Make suggestions that may help your peers’ specific situations.
Share any similar experiences that may relate to your peers’ situation.
Provide any suggestions that may be useful in this situation.

Overview
Your challenge is to select a publicly traded US consumer product or product line. Then select a
country in which your company does not currently operate, and devise a plan to address your
area of expertise in ONE section. This is an individual project.
As you embark upon your work, you should keep several things in mind:
1. This is NOT a group project.
2. You must submit each section to Black Board in a PDF format. The system does not
recognize Apple/Mac files of any sort.
3. Be sure to focus on analysis, and not simply presenting information. A “data dump”
without analysis will result in a low grade.
4. Be sure to explore the rich resources provided to you on Black Board – there are sample
papers, data sources, analysis tips, and advice for doing business presentations there.
5. Do not choose a software product (like Google or a video game), or a streaming service
(like Netflix).
Specifics
 Each section will contain three (3) parts:
1. Data and information, properly cited from a credible source.
2. Some graphical representation of that information (photos, charts, diagrams, etc).
3. A sound analysis of the data you presented.
 Use Bar Charts, Line Charts, Pie Charts, and photos where appropriate.
 Be sure to analyze the data – do NOT just report it! Questions to ask for each item are
things like: What is making these numbers move like this? Why was that year different?
What is the key difference between this firm and their competitor?
 Cite using footnotes at the bottom of the page.
 Select ONE of the sections below.

Section 1: Financial and Economic Analysis
1) Financial Analysis (2-3 pages)
a) Analyze the firm’s Income Statement for the most recent 5 years available.
i) How have revenue and net income changed over time?
ii) What has caused these changes?
b) Analyze the Balance Sheet for the most recent 5 years available.
i) How have their overall debt and cash holdings been changing over time and why?
c) Provide or calculate their Current Ratio, Debt/Equity Ratio, and Inventory Turnover
Ratio for the past 5 years and comment on how these ratios have changed over time.
Then compare these ratios with one of their main competitors.
i) How do they compare to this competitor?
2) Economic Analysis (2-3 pages)
a) Provide a 5-year history of GDP (Per Capita), Unemployment, Currency Exchange vis-à-
vis the US Dollar, and Inflation for that country.
i) How have these numbers been changing over time?
ii) What explains these changes?
3) Financial Plan (2 pages)
a) How much will it cost to bring this store or products to the chosen country?
b) How much revenue do you expect to earn in the first year (explain this in detail)?
c) How will you mitigate Foreign Exchange Risk? Be specific

Section 2: Industry Analysis
1. US Industry Overview and Competitive Landscape (1-2 pages)
a) Describe the industry in which your company operates in the US. If you choose to sell a
specific product in the new country, then describe that industry.
i. What is the overall size of your industry in sales?
ii. List the major competitors.
iii. What is the relative market share of you and you major competitors in the US?
(A pie chart will do.)
iv. How has each firm’s market share been changing over time and why?
2. Target Country Industry Overview and Competitive Landscape (1-2 pages)
i. What is the overall size of the industry in sales in that country?
ii. List the major competitors.
iii. What is the relative market share of you and you major competitors in that country?
(A pie chart will do.)
iv. What laws, licenses, and other regulatory factors will impact your firm the most in
this country? What will you do about this?
3. Competitive Strategy (1-2 pages)
i. Using Michael Porter’s Diamond, how will your firm compete in this country?

Section 3: Consumer Analysis
1. Current Market Analysis
i. Describe your current target market in the US, to include demographic, geographic, and
psychographic segmentation variables. This will usually be done for a specific product or
product line.
ii. What is the size of the target market? In other words, how many people fit into the group
you have chosen, and how much in sales does this group generate?
iii. What is the reasoning behind why the company chose this segment for this product?
2. Culture (2-3 pages)
i. What major cultural factors will affect your company the most in this country? In other
words, give examples of the top 3-4 factors that will impact your decisions regarding
your target market related to the determinants and expressions of culture
(Education, Language, Religions, Social Structure, Class System, Food, Music,
Literature, etc.) Be specific.
i. Describe their culture more broadly conceived – general perceptions, common attitudes
(if any), generational differences, consumer behavior, and anything else that relates to
your brand and its potential in this country.
ii. Hofstede’s Chart should go here – analyze and discuss the top 2-3 factors.
3. Market Analysis and Target Market (2-3 pages)
i. Describe your NEW target market to include demographics, and psychographic,
segmentation variables.
ii. What is the size of the target market? In other words, how many people fit into the group
you have chosen?
iii. Develop a consumer profile of your targeted segment examples can be found online or in
the Blackboard folder).
iv. Explain WHY you chose this segment.

Section 4: Operations Analysis
A. Operations (1-2 pages)
i. Focusing specifically on manufacturing and supply chain management, describe
your company’s current global operations.
ii. What is unique or different about your company’s operations as compared to its
main competitor? Back this up with detailed information and facts about these
companies. Specifics would include number and locations of manufacturing (even
if they outsource), how they distribute goods, and their locations globally.
iii. What makes this company so much better than others, in terms of production?
B. Place – Supply Chain and Location (1-2 pages).
i. Select a location for the launch of your product – down to the mall/street/block.
Why did you chose this location and how does it fit your overall strategy?
ii. How will you firm handle distribution and supply chain management? In other
words, how do you plan to get your products from the manufacturing site to the
location you have chosen? Be as specific as possible.
iii. What will be your firm’s initial entry modes? Why did you choose these modes?

Section 5: Product and Promotion
A. Marketing Mix: Product and Promotion (3-4 pages)
i. Describe the company’s current Product mix. Listing the product lines will be
sufficient, but provide examples.
ii. Describe the company’s current Promotional mix. Be sure to be specific – simply
listing the different media is not sufficient. You should understand their social media
strategy, their main messaging strategy, etc.
B. Product – Local Responsiveness (2-3 pages)
i. How will your firm change its products or services to adapt to cultural differences
and consumer preferences in your target country? Think about all aspects of the
product including instructions, packaging, colors, styles, flavors, options, product
lines, menus, etc.
ii. Give examples in photographic form, if possible.
C. Promotional Mix (4-7 pages)
i. Discuss how you will attract customers using Advertising, PR, Sales, Social
Media, Direct Marketing, and/or Sales Promotions. Give specific examples and
illustrate with graphics and visuals the messages, media, and other promotional
approaches will you use in light of the cultural and other differences you found
previously? Spend time on the media and messages very carefully.
ii. Provide examples or mock ups of the product, service or physical location.

:
What significant sociological issues are presented in the film? Identify at least two sociological terms, issues, concepts or theories.
Describe examples from the movie that depict each of the two sociological terms, issues, concepts or theories you stated.

What is the difference between mitigation and contingency when it comes to risk? Which do you believe is more important? Why?

1. Identify and describe at least four (4) points of contact between you and the company
selling the product or service to you; these points of contact are part of the customer
interface for the company. NOTE: You do not have to have personally experienced all of
the points of contact that you describe, but be sure to describe some of your own
experiences. Provide your thoughts on whether or not the company is managing its
customer interface well.
2. Using any information you can obtain, including your own evaluation of competitive
pricing, discuss the likely pricing strategy used by the company for this product or
service. Evaluate this pricing strategy and discuss whether or not you believe this is the
best approach.
3. For the product/service you have identified, describe and evaluate the external
promotions (i.e., advertising, public relations, sales promotion) and interactive
promotions (i.e., personal selling) implemented by the company to communicate with
potential customers. Please focus on promotions implemented in the previous five years.
4. Using “Best Practices for Advertising” as well as ideas from the SUCCESs model for
making an idea “sticky,” develop a print, out-of-home, OR digital advertisement (yes,
layout an advertisement on the 4th page) that the company might use to communicate
with a target audience about the product or service (page 4). Include in the written
assignment (pages 1-3) (a) a description of the target market; (b) a discussion of the
promotional medium you would use; (c) a discussion of how your advertisement follows
the best practices and the SUCCESs model; and (d) the actual advertisement. Please
prepare the ad as it would appear in final form (no handwritten or hand-drawn ads).
IMPORTANT: Upload your paper to Canvas. You will be assessed -5 points for every hour after
the due date time that you submit late.1. Identify and describe at least four (4) points of contact between you and the company
selling the product or service to you; these points of contact are part of the customer
interface for the company.

Discuss a scholarly article from a peer-reviewed journal (see the Instructor Video from Dr. Norris below for more info on how to find these).

1. How does Trader Joe’s design jobs for increased job satisfaction and higher performance?
2. In what ways does Trader Joe’s demonstrate the importance of each responsibility in the management process: planning, organizing, leading, and controlling?
4. Does Trader Joe’s utilize contingency thinking? Why or why not?

Attached is the Case Study.

Houston Theatre Research Project Assignment.
Theatre Practitioners need to be creative in a multitude of ways, which often includes being their own marketing department. Imagine you have a client coming to Houston who wants to attend a play while they are here. Research THREE Houston area theatre venues or theatre companies (not opera, dance, or film) and answer AT LEAST the prompt questions below about EACH of them. Present your findings in a report of 1000 words minimum for the entire report. Do NOT copy paste the questions and answer them, but restate and write out your responses. Use at least three seperate sources for each of the three theatre company (9 total minimum), and cite your sources using MLA, APA, or Chicago citation format. (Three different pages from the same website does not constitute three seperate sources). This an opportunity for you to create an informative, but also eye-catching report. Think of the report as a way to market these theatres like a product you may be selling to your client. Include visuals of productions or the theatres themselves.
You will be graded not only on content and depth of research, but on the overall presentation of your project.
Be Creative! You want to impress your client!
What is the name of each theatre or theatre company?
Where do they perform? (Even if they don’t have their own space where do they perform?)
Is the theatre or theatre company professional or amateur?
What kind of plays do they produce? (new plays, classical, children’s theatre, musicals, all?)
Who is the Artistic Director?
What is a brief history of this theatre company? How many seasons have they been producing plays?
What are three of their past productions? Which would you want to attend? Why?
What are three of their current or most recent productions? Which would you want to attend? Why?
What kind of professional theatrical reviews of individual shows have they received? (Look in newspapers, Websites dedicated to reviewing plays and musicals, etc. Yelp/Google/etc. reviews don’t count)
What do the professional reviewers say about the productions specifically? (use a direct quote from a review from say the Houston Press or Chronicle)
Has this theatre company received any rewards? If so what are they?
Why do you like this theatre company? Would you recommend a play by this theatre company? Why or why not?
How much are tickets?
How do they finance their seasons?