You are
requested to produce a report for the Marketing Director. The report should:
Provide a background to the organisation
selected;
Take two of the
following five concepts: marketing communications, branding,
digital marketing, ethics & sustainability, marketing planning; (ONE OF THEM SHOULD BE DIGITAL MARKETING)
Use theory to reflect on
their current activities in each of the two areas, focusing on the UK
only;
Recommend how the chosen
organisation can improve in both areas you have selected;
· Your
assessment must include a contextualised critique of the value/ usefulness of
the tools and techniques used. The critique
must be directly related to your evaluation of the chosen organisation, not a
standard critique that is available from textbooks or the web.
It is up to you to choose the most relevant aspects of theory to
explore this topic and explain your findings in the context of marketing.
Whatever you choose, justify your choices.
The report format requires the use
of:
An
Executive Summary of your findings (covering all sections of the report);
A
Contents Page;
Numbered
and titled sections and sub-sections;
Clear
referencing to models/concepts employed;
Professionally
presented work that is grammatical and correctly spelled;
Explicit
referencing of information sources used, employing the Harvard referencing
system;
·
Approximately 4000 words in length excluding Executive Summary, Contents Page, References,
list of illustrations (if used) and appendices (if used). The word count is
permitted to be +/- 10% of the 4000 words (3600-4400 words). Work which is
beyond the word count limit will not be marked.
·
Appendices should not be used to circumvent the word count.
They exist to provide supporting information only which would not normally be
available.
Last Completed Projects
| topic title | academic level | Writer | delivered |
|---|