who has benefitted more from the relationship between online social networks and politics: politicians or the voting public?

Overview:
In a 2010 journal article entitled “Off the Wall Political Discourse: Facebook Use in the 2008 U.S. Presidential Election,” Associate Professor of Computer Science, Scott P. Robertson, et al. note that political “[c]andidates have adopted many internet tools, including social networking websites, for the purposes of communicating with constituents and voters, collecting donations, fostering community, and organizing events.” The use of online social networks for political purposes is now woven into the fabric of political discourse and activity. No longer do political candidates rely solely on television and radio to promote themselves and their causes; rather, they utilize the online sphere to connect to millions of potential voters.
Writing Task:
Given the fact that online social networks continue to play an increasing and significant role in connecting the public to politics, and that “Forty percent of all Americans (regular and non-regular Internet users alike) used the Internet to get news about the 2008 campaign” (Robertson, et al.), you are to take a stance on who has benefitted more from the relationship between online social networks and politics: politicians or the voting public? If you argue that politicians have benefitted more, examine how, specifically, they have gained an advantage and in what area/s. Provide specific examples and analyze how the Internet has perhaps altered the way we should connect with them. Consider discussing specific elections and examining candidates’ sites to bolster your argument. If you argue that the voting public has benefitted more, discuss specific reasons and examples that illustrate how the Internet has perhaps empowered the public to connect more readily to political candidates. Also, include in your argument how the internet, perhaps, educates voters on political candidates’ stances and issues. Consider discussing specific elections and examining candidates’ sites to bolster your argument.
General Requirements:
Page Length = 4-5 pages (4 page minimum, 5 pages max.)
Title: Use an original tile
POV = 3rd person
Structure: Introduction (with thesis statement) 3 Main Ideas and Conclusion
MLA Formatting (Times/New Roman 12 pt. font and double space)
Source Requirements:
Sources = 3-5 Secondary (You will also need to cite your primary source: Connected.)
Reference Page = Works Cited page