As a marketing manager of the chosen company, you are required to prepare a marketing plan for the company’s new product or service to be launched in Hong Kong.
· Gather background information about the industry, chosen company, its new product/service, market(s), competitors, and competing/ substitute products;
· Formulate a marketing plan for the new product/service carefully and intelligently; and
· Submit a written report in 1,500 words excluding Appendices and References.
** The Marketing Plan (Report) will include, but not limited to, the following information and should be typed up with 1.5 line spacing, 12 font Times New Roman with no more than 1,500 words. A cover page is required. (Please include a word count on the cover page and the group members’ detail.)
a. One to two pages executive summary that outlines the key points in the marketing plan.
b. A concise introduction of the organisation – its background and other relevant information.
c. A thorough and insightful macro-environmental analysis which includes important factors that are relevant to the new product/service and its industry.
d. A solid description of the new product’s target market (with justifications) and positioning.
e. A clear and consistent marketing mix strategy for the company’s new product/service targeting its specific segment should be developed.
f. A conclusion of the marketing plan should be included.
g. References.
h. Appendix.
Write an argumentative essay that responds to your chosen prompt question while incorporating the required resources from class and one to two ads and/or commercials.
(Pick a technology in any particular domain – Example: Higher Education, Hospitality, Manufacturing, Retail, etc) You picked a domain in the previous module already.
A Strategic Analysis of the Domain’s History: A paper of no more than three (3) pages + cover and reference page
• How have companies in this domain captured the value created during each point of evolution?
• What business models have worked, and which haven’t?
• How important are uniqueness, resources, intellectual property or complementary assets? How significant are standards? How significant are network effects?
• How do you anticipate that value creation in this domain may change in the future? What are the implications for the key players in this domain, and those affected by it?
Instructions:
– Answer all questions
– Type your responses in Microsoft Word and use APA format.
– Responses should demonstrate knowledge of the chapter. One sentence responses are not acceptable.
Note: APA requires cover and reference page besides other guidelines. That will make your assignment 5 pages.
First: Watch the one-hour documentary about Vermeer below. Take notes and record the various answers to the question — “What makes a Vermeer a Vermeer?”
Vermeer: Master of Light (COMPLETE Documentary) [No Ads]
Next: Write a summary list of those qualities and techniques and then identify where you can observe these features in at least TWO of the four paintings listed below. There are short videos linked to each of them to aid in your analysis. 500 words minimum.
The Glass of Wine
https://www.khanacademy.org/humanities/renaissance-reformation/baroque-art1/holland/v/jan-vermeer-the-glass-of-wine-c-1661
Woman Holding a Balance
Johannes Vermeer, Woman Holding a Balance (video) | Khan Academy
Girl with a Pearl Earring
Johannes Vermeer, Girl with a Pearl Earring (video) | Khan Academy
Young Woman with a Water Pitcher
https://www.khanacademy.org/humanities/renaissance-reformation/baroque-art1/holland/v/vermeer-young-woman-with-a-water-pitcher-c-1662
PART II
Peter Paul Rubens: Analyzing his Genius for Producing Propaganda as Observed in his Cycle of Paintings Depicting the Life of Queen Marie de Medici of France.
500 words minimum
Rubens was the quintessential baroque political propagandist because he used his prodigious imaginative skills to make the monarchs of Europe look super-human, on the same level as the Olympian Gods. The cycle of 24 canvases that were installed in the Luxembourg Palace in Paris was meant to re-habilitate Marie de Medici’s tarnished image as a woman who struggled to hold onto political control of France. But ultimately, she was a widow who alienated her son.
Rubens employed a huge workshop of assistants, who painted the backgrounds, etc. based on his sketches. But he was contractually obligated to paint the main figures himself. It is your task to look for the qualities of his style in those figures and to observe his methods for creating dynamic and epic compositions.
Study the website and videos below and describe both the STYLE and CONTENT of all THREE of the highlighted scenes in the following terms:
In Terms of style– Look for his method of painting bodies, gestures and expressions, use of color, light, free brush stokes, quotations from antiquity, and the adoption of the Venetian approach to painting (he worshipped Titian).
In terms of content– Observe the ways he created drama by including a cast of supporting characters, both real and mythical, and his clever use of allegory to make political points,
Also consider the following:
What motivated the queen to commission this enormous project? What troubles did Marie have with her son, who at one time banished her from Paris? Why was it important to show her reconciled with her son Louis XIII in the end? Consider the political intrigue that she was subjected to at court and how she may have used the commission to get her revenge against her enemies.
Marie de’ Medici cycle – Wikipedia
1 . The Presentation of the Portrait of Marie de’ Medici
Rubens, The Presentation of the Portrait of Marie de’ Medici (video) | Khan Academy
Arrival of Marie de Medici at Marseilles
Rubens, Arrival (or Disembarkation) of Marie de Medici at Marseilles, Medici Cycle – Bing video
The Triumph of Truth It is fully described and depicted in the Wikipedia article above.
As usual, I will be checking for plagiarism, so quote properly and paraphrase but use your own words for the majority of your answer.
PART III
Short Assignment: Judging Vasari’s Literary Creation of the Life of Michelangelo ( 500 words minimum )
Often called “the first art historian”, Giorgio Vasari invented the genre of the encyclopedia of artistic biographies with his Le Vite de’ più eccellenti pittori, scultori, ed architettori (Lives of the Most Excellent Painters, Sculptors, and Architects), first published in 1550 and dedicated to Grand Duke Cosimo I de’ Medici.
The purpose of his book was to proclaim the superiority of the Florentine school of art over other regions, such as the Venetians. He also wanted the world to know that artists were intellectuals, not mere craftsmen.. Since Michelangelo is the hero of the biographies, Vasari is not at all objective. Your job is to point out the gossipy embellishments that Vasari makes to his description of Michelangelo’s life and work in order to understand how he has constructed a heroic or “divine” character who was a role model for aspiring artists.
First watch the video below:
Andrew Graham-Dixon, Travels with Vasari – Part two (final); 58 minutes
Answer the following question;
According to Grham-Dixon, what were the motivations behind Vasari’s compulsion to lionize the accomplishments of some artists while spreading slanderous gossip about others? What examples does the narrator mention to make his argument?
Next, open the PDF I have attached
Read Vasari’s LIFE OF MICHELANGELO PP , 394-413 and write about the following:
Analyze at least one anecdote about Michelangelo’s childhood and/or early training that is meant to demonstrates his ingenuity, his competitive attitude, or his special connection with the Medici family.
3. Summarize at least one story that Vasari tells about the production and reception of a famous work that seems to be invented . What personality traits about Michelangelo does Vasari want to emphasize in this story ?
According to Vasari, what happened to Michelangelo’s body after he died in Rome? How does this story demonstrate that the Florentine propaganda machine is at work?
Choose one of the comparisons shown in the following slides and compose an essay that is at least 750 words that compares and contrasts them. In each case I have given you a prompt to organize your discussion. Consult the textbook and indicated websites, but use your own words as much as possible to make descriptive points and to pass judgement about the issues related to the citeria below. I n general you should also consider:
1. Issues related to style, the techniques ,or approach that makes the works examples of developments in the Late Renaissance, post- High Renaissance,. etc.
2. Context of the works, such as religious, social, psychological, or political. Identify the patrons if possible and consider the relevance the works had for the clients.
3. Symbolism, sources of inspiration either from texts or other work of art. Consider the Issue of competition with the achievements of the ancient world
To prepare for this Discussion:
Review the Learning Resources and the media programs related to t tests.
Search for and select a quantitative article specific to your discipline and related to t tests. Help with this task may be found in the Course guide and assignment help linked in this week’s Learning Resources. Also, you can use as a guide the Research Design Alignment Table located in this week’s Learning Resources
Write a 3- to 5-paragraph critique of the article. In your critique, include responses to the following:
Which is the research design used by the authors?
Why did the authors use this t test?
Do you think it’s the most appropriate choice? Why or why not?
Did the authors display the data?
Do the results stand alone? Why or why not?
Did the authors report effect size? If yes, is this meaningful?
Be sure to support your Main Post and Response Post with reference to the week’s Learning Resources and other scholarly evidence in APA Style.
Choose one of the following poems to write Essay 4 about:
“The Mother,” by Gwendolyn Brooks
“Disabled,” by Wilfred Owen
“We Real Cool” by Gwendolyn Brooks
Analyze how the speaker feels about his or her circumstance and the decisions he or she makes. Trace the mental, emotional, and physical challenges the speaker faces. What hardships do they face? What wounds and scars do they carry? What haunts them? What keeps them from feeling whole or achieving peace and what does this reveal about the speaker?
**DO not write as if the writer of the poem (the author) is the same person as the SPEAKER! He or she is NOT!
Instructions: Compose a critical analysis essay on one of the topics below. Your essay should be well developed, unified, coherent, and grammatically correct. Refer to the Grading Criteria for MCC English Classes in the First Day Handout for this course. Required length: 2 full pages.
Create a thesis statement, and back up your claim with support/evidence from the text. Support should contain clear, specific examples from the poem you are analyzing, as well as documentation for all text references. Include at least 2-3 quotations from the poem in each body paragraph of your essay, for a total of 6 quotations.
Do no use any Secondary Source for this essay.
Follow MLA format: Use size 12, Times New Roman font and 1-inch margins; double space. Include a Work Cited page. It is not included in the length requirement; it should appear on a separate page at the end of your paper. Without a Works Cited page and/or secondary sources, you will lose 20 points.
Poetry:
With poetry, you need to separate the lines with “/” slashes. You also cite line numbers instead of page numbers with poetry.
Example: The speaker reflects, “What did I know, what did I know / of love’s austere and lonely offices?” (lines 13-14). The slash appears after “know” because that is the end of the line and the next line begins with the word “of.”
See other essay directions and examples in Canvas to help with citations, grammar, analysis, and works cited information.
So, as you may now know, many museums and other attractions are open and you are able to take advantage of their offerings, the Dali is no different, it is truly one of Florida’s great cultural treasures.
So, when you make your visit, pick one of the works and write a one-page paper on why you picked that work and what you liked about it.
Draft Policy Analysis Paper
Purpose
As a social worker, you will need to understand and critically examine proposed or existing policies at the organization, local, state and federal level. Policy analysis tools will help you anticipate potential policy impacts and document actual impacts. This assignment will help students master policy analysis skills while gaining expertise about a policy of their choosing.
Expectations
This assignment will require you write a full draft policy analysis paper on an existing policy from the local, state, federal level. The policy should currently be in existence, as students will be asked to describe the outcomes of the policy. However, with prior approval with some topics proposed legislation will work for this assignment. Consult with me first before choosing to do any proposed legislation (bills, etc.) The policy analysis paper must be thoroughly researched and well written; length should be 6 to 8 pages, double-spaced, and following APA format. Specific sections for this major assignment should cover a description of the policy, background information on the issue/problem, goals, alternatives, implementation, and evaluation of the policy.
Use as a resource, APA Formatting and Style Guide
The following file formats are the only formats accepted. If you submit a file in a format not listed below, I cannot open it to grade it.
.doc
.docx
.rtf
.pd
All work in this class should follow standard MLA format:
Double-space all work by using the double space feature. DO NOT use the enter key to double space. Ever.
Double spacing gives me room to post comments.
Use the default font type and size- That should be Times New Roman 12 or Calibri 11.
Make sure your margins are 1 inch all around- all four sides. This should be set already as default.
Type a heading that includes:
Your full name
Your instructor’s name *(me)
Your class and section (ENGL0810-000)
The date
*Headings belong on the top LEFT side of the page
Name it using your name and assignment as part of the file name, (for example, SmithClassification) then submit your document to the correct assignment submission folder.
TOPIC
write a 150-200 word paragraph CATEGORIZING the topic. Remember, to classify is to gather into types, kinds, or categories according to a single basis of division.
Problems facing college freshmen today
