Business

The marketing mix is a key set of tools within the microenvironment, which helps an organization produce the response it wants from their target market. It’s made of up the 4Ps, which include product, price, place, and promotion. When these four factors are aligned properly, they play an important role because it encompasses everything an organization can do to deliver customer value and engage consumers.

Simulated Business Scenario:
Zihan is a baker who is planning to start her own business and open a bakery in her hometown in Connecticut. She has spent a lot of time and effort perfecting the cookie recipe, which she has been making over the years from a family recipe.
Zihan is concerned that she is spending too much time and effort on the actual cookie recipe (product) and not enough time on the remaining 3Ps. In order to ensure a successful launch of her new business, Zihan hired you to help with the bakery’s grand opening. She asked you to prepare a report detailing what the bakery can do to deliver customer value.

Questions:
What would you recommend Zihan do to create a proper balance between the 4Ps (integrated marketing mix) for her bakery? In other words, what would you advise Zihan create a balance with all 4Ps:
Product
Price
Place
Promotion

200 points
Simulated DNP Evidence-based Project and Professional Leadership Capacity – Part 1

Assignment
Purpose
NOTE: This assignment must use the provided Paper Template, which is found in this link: Assignment Paper Template Links to an external site.

The purpose of this two-part paper is to develop a hypothetical or simulated DNP practicum project and explain how you will lead it.

For the assignments, students must simulate from experience a realistic clinical problem in a hypothetical practicum project clinical site, invent the probable gap in practice that would cause the problem, and conduct a simulated practice gap assessment in the imaginary clinical practicum project site. It may be possible to use evidence that you have already collected in the Johns Hopkins Individual Evidence Summary Tool created in NR-716. (NOTE: Use the table provided in this template or include the completed Johns Hopkins Individual Evidence Summary Tool with this assignment.)

The purpose of Part 1 of this two-part assignment is to:

identify a hypothetical practice problem based on a simulated organizational needs assessment,
identify the causative gap in practice,
formulate a practice question to guide a quality improvement project
determine a leadership approach to address interprofessional collaboration
This assignment will allow for the assimilation of professional leadership competencies in project management as a DNP-prepared nurse. Assignment content supports professional formation, communication, and dissemination skills relevant to the DNP-prepared nurse.

This is the first part of a 2-part assignment submitted in Weeks 3 and 7 on the same template. You will receive corrective feedback from your course faculty on the Week 3 assignment that you will correct on the template to complete the Week 7 assignment.

NOTE: Both Week 3 and Week 7 assignments should be discussed in relation to a hypothetical or simulated DNP practicum project. **

**No actual DNP practicum project will be approved for implementation until the second practicum course, NR-705 Project & Practicum II

Instructions
For the Week 3 and Week 7 assignments in NR-703, students must fabricate from experience a realistic clinical problem in a hypothetical practicum project clinical site, invent the probable gap in practice that would cause the problem, and conduct a simulated practice gap assessment in the imaginary clinical practicum project site. It may be possible to use evidence that you have already collected in the Johns Hopkins Individual Evidence Summary Tool created in NR-716. Use the table provided in this template or include the completed Johns Hopkins Individual Evidence Summary Tool with this assignment.

Complete the simulated Table 1: Organizational Needs Assessment: Practice Gap Identification on a simulated healthcare organization of your choice. The table is already attached as Table 1 in the assignment templateLinks to an external site.:
NOTE: Both the Week 3 and the Week 7 assignment papers in NR-703 will be completed using this required template.
Complete the following sections of the template as directed in APA format:
Introduction (1st paragraph of the template): Skip this section of the template. The introduction will be completed in Week 7.
Problem
Using the information that you gathered on the Organizational Needs Assessment: Practice Gap Identification (Table 1), describe the practice problem by explaining these elements:
Describe a specific location (hospital unit, community health clinic, surgical suite, primary care practice).
Identify the location (unit, clinic, etc.) and its key stakeholders (decision makers).
Explain the practice problem as would be identified by the stakeholders and ensure that it is realistic, practical, small in scope, and can be managed by you as if it were an actual 8-week project.
Practice Gap
Ensure a thoroughly completed Organizational Needs Assessment: Practice Gap Identification Table is completed in the template.
In 1-2 organized paragraphs, summarize your findings in Table 1, the Organizational Needs Assessment: Practice Gap Identification. Ensure the table remains after the reference list in the template, starting on its own page with the heading Table 1.
Practice Question
Define and briefly explain the project’s intended population, evidence-based intervention, and measurable outcomes (PICOT). Use the bulleted list in the template to provide your descriiptions:
Population
Describe the specific characteristics of the population that is the focus of the intervention, including the simulated unit, clinic, or healthcare location you have chosen.
Intervention
Citing evidence listed in the Johns Hopkins Individual Evidence Summary Tool (Table 2), provide 1-2 sentences explaining what the intervention or intervention bundle should be from the evidence in Table 2; cite “see Table 2” in this section to refer the reader to the evidence. There should be at least three (3) references listed in Table 2 for this assignment that explicitly support the intervention and/or the outcome (and its measurements).
Comparison
State “compared to current practice” for this assignment. You should briefly state the current practice here but not in the PICOT practice question itself.
Outcome
Create and explain specific outcome measurements based on the current evidence you have collected in the Johns Hopkins Individual Evidence Summary Tool (attached as Table 2). The source can be the same one used to support the intervention as long as it speaks to measurable outcomes. There should be at least three (3) references listed in Table 2 for this assignment. (NOTE: Use the table provided in this template or include the completed Johns Hopkins Individual Evidence Summary Tool with this assignment.)
Time
Time frame for the project implementation (Practicum projects are typically eight weeks long).
State the Practice Question
Example: (P) For the critical care team in X hospital’s ICU, (I) does the implementation of the medical sepsis protocol (C) compared to the current practice (O) reduce the incidence of medical sepsis diagnoses in ICU patients as measured before and after the intervention (T) over eight weeks?
Under the template’s level 1 heading, “Leading the Practice-Change Project,”
Complete the first section only, Interprofessional Collaboration in Leading Project Teams. Create your approach to implementing your hypothetical practice change project with an interprofessional team, including how you will create a project environment of mutual respect and shared values and facilitate team roles and flexibility to perform effectively in the project.
The remaining sub-sections in “Leading the Practice-Change Project” will be completed in Week 7.
Conclusion
Skip this section of the template. The conclusion will be completed in Week 7.
References
Complete the reference page on the Assignment Paper TemplateLinks to an external site.
Ensure each reference has a matching citation and is formatted as required by the APA manual/Chamberlain Guidelines for Writing Professional Papers
Include at least three (3) scholarly references at a minimum (those listed in the Johns Hopkins Table). Other references should be added to the reference list to support your assertions. (NOTE: Use the table provided in this template or include the completed Johns Hopkins Individual Evidence Summary Tool with this assignment.)
Tables
Complete Tables 1 & 2 in the Assignment Paper Template after the reference list.
Table 1, the Organizational Needs Assessment: Practice Gap Identification is in the template in its proper position
Table 2, the Johns Hopkins Individual Evidence Summary Tool, should include a minimum of three [3] project sources that are research or systematic review references.
Tables 1 and 2 are referred to in your paper, and Table 1 is cited before Table 2 so that they are mentioned in the correct order.
NOTE: Use Table 2 provided in this template or include the completed Johns Hopkins Individual Evidence Summary Tool with this assignment.
Table 1

Organizational Needs Assessment: Practice Gap Identification

See Table 1 after the References in the assignment templateLinks to an external site..

Table 2

Johns Hopkins Individual Evidence Summary Tool–4th Edition

See Table 2 after Table 1 in the assignment templateLinks to an external site.. (NOTE: Use Table 2 provided in this template or include the completed Johns Hopkins Individual Evidence Summary Tool with this assignment).

Review the rubric below for the grading criteria.

APA Guidelines
Use the current Publication Manual of the American Psychological Association (APA Manual) and the Chamberlain Guidelines for Writing Professional Papers: Graduate Programs (located in the Canvas Resources menu under the Writing Center) to complete this assignment. Follow these guidelines when completing each component. Contact your course faculty if you have questions.

Use the NR-703 Assignment Paper Template to complete this assignment.
Table 1: Use the table provided in the template.
Table 2: Use the table provided in this template or include the completed Johns Hopkins Individual Evidence Summary Tool with this assignment.
Turn on Grammarly to check the correctness of the grammar and punctuation as you write. Note: if you have not done so, please download the free version at www.Grammarly.com before constructing the assignment.
The title page is in Chamberlain DNP Program format, and
The length of the paper adheres to the paragraph/sentence recommendations in the template.
The title remains “Simulated DNP Evidence-based Project and Professional Leadership Capacity,” as displayed on the template title page and 1st page of the paper.
Use of standard English grammar and sentence structure (APA style & Grammarly):
No spelling errors or typographical errors.
Word meanings are accurate (American dictionary meanings).
Sentences are complete, and paragraphs are organized according to the section criteria and the CARE Plan.
Writing Requirements (APA format)
The provided template is used: Assignment Paper TemplateLinks to an external site.
Length: Adhere to the paragraph requirements of the template.
1-inch margins
Double-spaced pages
12-point Times New Roman
Headings & subheadings as they are on the template
In-text citations
Title page
Reference page
Standard English usage and mechanics
CARE Plan paragraph development structure
Table 1: Fill out the Organizational Needs Assessment: Practice Gap Identification in the template.
Table 2: Use the table provided in this template or include the completed Johns Hopkins Individual Evidence Summary Tool with this assignment.
Program Competencies
This assignment enables the student to meet the following program competencies:

2. Applies organizational and system leadership skills to affect systemic changes in corporate culture and to promote continuous improvement in clinical outcomes. (PO 6)

4. Appraises current information systems and technologies to improve health care. (POs 6, 7)

6. Creates a supportive organizational culture for flourishing collaborative teams to facilitate clinical disease prevention and promote population health at all system levels. (PO 8)

Course Outcomes
This assignment enables the student to meet the following course outcomes:

Compare and contrast theories of organizational behavior and leadership. (PCs 2, 4; PO6)
Investigate the role of advanced nursing practice in innovation and transformation to propose solutions impacting healthcare systems. (PCs 2, 4; PO 6)
Differentiate attributes of effective leaders and followers in influencing healthcare. (PCs 2, 4; PO 6)
Assimilate attributes for interprofessional collaboration across healthcare settings. (PC 6; PO 8)
Formulate selected strategies for leadership and influence across healthcare systems. (PC 6; PO 8)

50 Points Part B Week 3

Leading Interprofessional Teams
Discussion
Purpose
The purpose of this discussion is to explore your interprofessional collaboration skills to sustain a practice change project, manage conflict, and apply a professional practice model effectively.

Instructions
DNP-prepared nurses typically lead and manage interprofessional teams, departments, divisions, and healthcare organizations. Refer to the interactive exercise from this week’s lesson and respond to ONLY ONE of the following:

Determine what strategy you can envision using as a DNP-prepared nurse to sustain project improvements through intra- and interprofessional collaboration.
Using the Thomas-Kilmann Conflict Mode model, describe your typical reactionary style of conflict management and what you need to develop to deal with conflict in a collaborating mode, as guided by one of the interprofessional collaboration models.
Propose how a professional practice model might overcome barriers to leading a practice change project in an interprofessional environment.
Construct your responses using the CARE Plan method.

Please click on the following link to review the DNP Discussion Guidelines on the Student Resource Center program page:

Link (webpage): DNP Discussion GuidelinesLinks to an external site.
Program Competencies
This discussion enables the student to meet the following program competencies:

Applies organizational and system leadership skills to affect systemic changes in corporate culture and to promote continuous improvement in clinical outcomes. (PO 6)
Appraises current information systems and technologies to improve health care. (POs 6, 7)
Creates a supportive organizational culture for flourishing collaborative teams to facilitate clinical disease prevention and promote population health at all system levels. (PO 8)
Course Outcomes
This discussion enables the student to meet the following course outcomes:

Compare and contrast theories of organizational behavior and leadership. (PCs 2, 4; PO6)
Investigate the role of advanced nursing practice in innovation and transformation to propose solutions impacting healthcare systems. (PCs 2, 4; PO 6)
Differentiate attributes of effective leaders and followers in influencing healthcare. (PCs 2, 4; PO 6)
Assimilate attributes for interprofessional collaboration across healthcare settings. (PC 6; PO 8)

2A: Pick a company that has either, in your view, been too unfocused or one that been so afraid to venture from its core business that it has missed clear opportunities for diversification. In a short (1-3 page) memo addressed to the CEO, and playing the role of a strategy consultant, address the issue of focus (too much, too little) and the costs or missed opportunities that you think have been a source of lost value. Advise the CEO on a better way to think about “sticking to his core or going for more.”

In assignment 2A/B, it is important not to overrun your page limit. This is an executive memo. Do not ask the CEO to indulge you; tell him/her precisely and efficiently what he or she needs to know.

As well, if it is an historical case (as it usually is), be sure to date your memo appropriately — so that I can assess whether your advice is sensible for that moment in history. The most common errors here are students who are using mental time machines to go back in time and advise leaders to anticipate future technologies such as e-commerce, future rivals such as Wal-Mart and then Amazon, or future changes in consumer tastes, before those factors could have been known.

Also common are errors that involve offering advice that is too late: if, for example, you want to tell Blockbuster to anticipate the decline in brick and mortar distribution and anticipate the value of Netflix, dating a memo much after 2000 makes little sense (the awful decision to decline a partnership took place that year).
As well, if you pick a company and issue that took place well before 2000, then make sure you know when PCs were first sold, and when e-mail become widely used, for example. Don’t tell a CEO in 1987 to get out of equities (before the crash) or start an e-commerce business, please.

Submit the following deliverables:

Brand: Northrop Grumman Company (Drones)

Brand Strategy
Product Strategy

Establish the brand platform describing the brand: promise, voice, personality, positioning, and strategic recommendations for building the brand.
Compose a descriiption of the product or service being marketed and recommend improvements to fit the needs of target segments. The product strategy should describe how marketing strategies evolve as the solution progresses through the product life cycle.

The case of the Ford Pinto.

If you were Lee Iacocca, would you have produced the original version of the Pinto or would you have let the engineers fix the design? Something else?

In writing your answer, make sure you:

Defend your answer using one of the theories of corporate social responsibility in this module, and explain why this is the best course of action. (e.g. Stockholder Theory or Stakeholder Theory).
Second, consider an alternative course of action. What else could Lee Iacocca have done in this case (aside from fixing it or producing the flawed model)? Compare this alternative to your choice in part 1 and choose one of these ethical theories (Kantianism, Care Ethics, or Virtue Ethics) to tell me which is the best course of action.

Analyze issues and apply the Conflict-Development Cycle model from Chapter 7 to a case study.

Find a qualitative research case study where there is conflict involving a police agency (conflict between a new chief and a department, conflict between leadership and a union, between a mayor and the police department). You can find the case study in print news, reliable news cable outlet, empirical research, and interviews.
Write a 1,250-1,500-word essay where you apply the six stages or steps in the conflict development cycle to the case study that you selected.
Use two to three additional empirical resources.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

Link for chapter 7 : https://bibliu.com/app/#/view/books/9780135234754/epub/OPS/xhtml/fileP70010163760000000000000000019FA.html#page_173

Overview
Congratulations! The board of directors agreed to the sale of the organization. However, you have just been notified that the primary buyer has withdrawn from the sale. After much negotiation, the alternative buyer you identified has acquired the life sciences organization instead.

It has now been three months since the completion of the acquisition process. The post-acquisition integration and activities are also now complete. In these three months, 5% of the original workforce left to join a different organization. The data from the updated employee survey also show that some employees are still worried about their position in the organization. However, on the financial side, after some dips in the beginning, the quarterly sales numbers and revenue have stabilized and show minimal impact.

It’s now time to complete an after-action review for the organization. This review will help the organization’s leaders evaluate how they managed change during the acquisition and how they will apply the lessons learned in the future.

Prompt
Create an after-action review report to evaluate how the organization in the course scenario handled change management related to the exit strategy.

Specifically, you must address the following criteria:

Expected outcome: Describe the expected outcome related to the organization in the course scenario and identify the goals you set related to change management at the beginning of this course.
Actual outcome: Assess the actual outcome related to the course scenario. Your response should address the following:
Compare the actual outcome to the expected outcome by explaining the similarities and differences.
Explain whether there is anything that could have been done differently to ensure that the actual outcome matched the expected outcome.
Learning: Continuing in your role in the course scenario, describe how you will apply what you learned from this outcome to any future organizational transformations.
Describe what will you continue doing, start doing, and stop doing, when managing future changes for the life sciences organization.

Describe Systems Engineering Management.

Discuss the impacts of Assessing Customer Perception for the company ABC.

Salkind, N.J. (2018), Exploring Research, Global Edition, 9/E, Pearson

Pallant, J. (2016), SPSS Survival Manual, Mc Graw Hill

For Milestone Four, you will complete a draft of Google Analytics (Part a) of the Implementation section of your search engine plan. In this section, you will create an action plan to measure the effectiveness of your SEO and SEM strategies. You will work on drafting the Industry Standards and Regulations section (Part b) in the Module Six discussion. Milestone Four provides you with an opportunity to obtain valuable feedback from your instructor that you can incorporate in your final project submission.

Specifically, the following critical elements must be addressed:

Implementation: In this section, you will create an action plan to measure the effectiveness of your SEO and SEM strategies and will discuss the legal and ethical principles to consider when implementing the campaign.
Google Analytics: Based on the goals you defined and the proposed strategies, you will explain how you plan to measure your campaign. Make sure you address the following:
Recommend three Google Analytics reports, explaining what each report intends to measure.
Explain the reasons why you believe those three reports should be used to measure the effectiveness of your strategies. Support your answer with research.
Describe how you will use the data you collect to make decisions regarding optimization of your SEO/SEM campaign.