Assignment Question
1: Project Description: A brief overview of the research project will include a broad description of the behavioral phenomenon, a brief discussion of its influence on consumer behavior and decision making and a summary of its potential impact on business (e.g., specific companies or industries) and society. (2 pages )
2. Secondary research: The purpose of this in-depth analysis is to document information that describes the behavioral phenomenon in its various forms and to discuss theoretical ideas, models or frameworks that can explain when, why or how the behavior occurs. Additionally, secondary research will help teams identify social, cultural or other environmental influences that can help marketers understand the behavioral phenomenon(2 pages)