IMC campaign

Earths Friend is a pioneering eco-friendly cleaning brand that was created in 1970 in a garden shed in Cardiff, Wales. The product range includes body and hair care, laundry, household cleaners, dishwashing products, and air fresheners. In trying to attract younger consumers who are starting out in their first home, they have put together a Cleaning Essentials Starter Kit. The starter box contains ten essential cleaning items:
1. Handwash
2. Bodywash
3. Laundry tablets
4. Stain remover
5. Dishwashing tablets
6. Toilet cleaner
7. Bathroom cleaner
8. Air freshener
9. Cleaning cloth
10. Scrub brush
Each product and container is completely recyclable and made from recyclable plastics, even the cleaning cloth, and scrub brush! The Cleaning Essentials Starter Kit is boxed in recycled cardboard and contains dividers to keep all ten items neatly stored.

a) Explain the advantages of crowdsourcing in a compelling way so that you can convince your team. How would you integrate crowdsourcing into the IMC campaign for Earths Friend Cleaning Essentials Starter Kit? (300 words)
b) Explain the disadvantages of crowdsourcing and identify how you could overcome these or minimise the potential risks in a compelling way so that you can convince your team. How would you minimise or reduce these risks in order to include crowdsourcing into the IMC campaign for Earths Friend Cleaning Essentials Starter Kit? (300 words)

The objective of direct marketing (DM) is to encourage purchases or some other immediate response. DM also enables pinpointed marketing, or niche marketing. DM is not a strategy which Earths Friend have used before. You believe this is a missed opportunity.
c) Would you include a direct marketing activity in the IMC campaign for Earths Friend Cleaning Essentials Starter Kit? Clearly explain why or why not. What should be considered when integrating a direct marketing activity into an IMC campaign? (600 words)

Branching Exercise: Cardiac Case 1

Based on the patient background and options given fill the Admission Orders Template following attached. Use also all the orders that are necessary in cases like this one, support it with references.
Backgroung: 63 years old female presents to the emergency room complaining of dizziness and shortness of breath. The nurse bring an EKG strip showing Atrial Fibrillation with Rapid Ventricular Response. You as a nurse practitioner order a 12 lead EKG, TSH, CBC, and CMP labs. You also order Metoprolol Tartrate 12.5 mg IV bolus over 2 minuntes.

Resources: (Use this as part of the references)

– Barkley, T. W., Jr., & Myers, C. M. (2020). Practice considerations for the adult-gerontology acute care nurse practitioner (3rd ed.). Barkley & Associates.
Chapter 21, Arrhythmias (pp. 263290)

Collaborative Problem Solving in Public Health

MPH Foundational Competencies (CEPH)
Upon successful completion of this discussion, you should be able to:
Propose strategies to identify stakeholders and build coalitions and partnerships for influencing public health outcomes (CEPH.13)
Apply principles of leadership, governance, and management, which include creating a vision, empowering others, fostering collaboration, and guiding decision making (CEPH.16)
Key Resources
Textbook: Master of Public Health Competencies: A Case Study Approach, Chapter 16
Website: Toolkit #1Creating and Maintaining Coalitions and Partnerships
Prompt
For this discussion, you will analyze a case study in public health from the textbook, Master of Public Health Competencies: A Case Study Approach, edited by Santella. Please review the following case study from this text:
Chapter 16: Collaboration Among County Health Department Directors to Formulate Realistic Response Plans in the Event of Mosquito-Borne Zika Outbreaks.
This case study was based on real public health initiatives. Therefore, your engagement in this discussion will help you hone workforce-related skills for public health practice.
For your initial/main post, please address all of the following questions:
Strategies to Identify Stakeholders (100 words): Given the case study, please address the following:
Which stakeholders were excluded from this process?
How could the process of identifying stakeholders have been improved?
Leadership and Decision Making (100 words): Given the case study, please address the following:
What efforts were made to empower others, foster collaboration, and guide decision making? Please explain.
Other than what was used in the case study, what approaches or strategies would you use to empower others, foster collaboration, and guide decision making? Please explain.
Coalition Building (100 words): Given the case study, please address the following:
Imagine that you are spearheading the formation of a community coalition. Which stakeholders would you target for strategic partnerships? Why?
While establishing a coalition, why is it necessary to solidify the coalitions vision and mission? Create a draft vision statement for the coalitionas an example.
In all posts, please make certain to include in-text citations throughout and a reference list.
Collaborate with your classmates on this case study within your reply posts. Please further the discussion by offering suggestions, elaborating on points made, presenting additional evidence/information, asking open-ended questions, etc.

Ethical Theories to Apply: Golden Rule and Virtue Ethics

1. Task
You work in the Ethics Department for ABC Company (ABC). Your department is dedicated
to advising its employees about their ethical obligations in the corporate setting. You are an
internal consultant who provides advice and most importantly, recommendations for action to
employees of the firm. All communications you receive in this capacity are confidential.
Luke, an employee of ABC, comes to you with the following scenario and asks for your advice.
He wants to fully consider the situation. Your task is to advise and recommend a course of
action based on the specified ethical lenses and facts as given. Below are the facts that
Luke provides to you.
*****
Luke has been asked to work on a project that involves developing land recently purchased by
ABC to build an adult entertainment retail store. According to the plan, the land is located on
the corner of the neighborhood where Owen, Lukes brother, lives.
Luke knows that as soon as the plans for the store are made public, property values for the
surrounding neighborhood will decrease significantly. ABC plans to publicly announce the
project one month from today.
Luke is concerned about his obligations of confidentiality to his company. However, Luke is
also very close to Owen, who recently told Luke that he received an offer to sell his house at an
okay price given the current real estate market. Owen is considering selling but hasnt made
any final decision yet. He wonders if he might get a better offer a few years from now when
the real estate market improves.
What is the ethical issue, why is this an issue, and what should Luke do about it?
*****
For assignment 3, prepare a memo, setting out your analysis and recommendations, that
considers ONLY the following two theories: Golden Rule and Virtue Ethics.

Blended Eggnog Latte Evaluation

Feedback
Since the draft you provided is only one paragraph, I’ve reproduced it below. The reason that you were to turn in a file upload is that you really need multiple paragraphs to cover the rest of the required content, and you’ve touched on several here. I’ve changed the formatting to help them stand out. Flavor is in plain italics, appearance is underlined, and customization is in bold. Then at the end you have a comment on seasonality. EACH of these ideas needs its own paragraph that begins with commentary on the criterion and then judges the drink according to the criterion. You’ll need to do some pretty extensive reworking here to create the paper’s full body:
The beverage is an explosively delicious and smooth mix for those who love coffee and a strong eggnog flavor. According to the season, the cup can be standard transparent or opaque with specific winter designs, and the company name and logo, a blue windmill, are printed in it. Although it can vary each year, their presentation is undoubtedly eye-catching. The mixture of coffee with eggnog gives it a medium-tone cream color wrapped in stripes of dark caramel that adorn the cup’s interior, which is striking to the eyes. The topping is a mixture of marshmallows or whipped cream. The broista (their term) can add cinnamon powder or other tasty garnishes to satisfy the client’s wishes. My sister tried the Blended Eggnog Latte and strongly agreed that it tastes like eggnog with a hint of coffee. “A unique and delicious flavor combination,” she said. Remember, this item is only available during the Thanksgiving through Christmas season.

Serial Killer Richard Ramirez

(1) Focus on a particular killer: The paper should focus on a particular serial killer, mass murderer, school
shooter, terrorist, or cult killer. There should be two general sections of your paper. The first section is to provide
a comprehensive accounting of the background history (psychological, familial, social) of your killer and an
account of the killings they were involved in. The second section should apply the various theories, typologies,
and explanations discussed in this seminar that allow us to better understand/or explain this killers actions. As
well, any deviations from the commonly accepted theories, typologies, and explanations should be noted and
explored.
2) Focus on a substantive issue in the area of extreme killing. The paper should provide a literature review and a
critical analysis of the literature in an area of concern within the general area of extreme killing. For example, a
comparison of environmental vs. biological explanations of extreme killing; historical changes in prevalence and
trends; issues surrounding psychopathy and criminal vs. moral responsibility; a critical analysis of the various
typologies used to understand extreme killing; issues surrounding the treatment of psychopaths

Chapter paper: Jury selection and judges and juries

write a paper that summarizes synthesizes, and then applies the information from the Chapter
provided to issues relevant to the topic. (Chapter 9 Jury selection and Chapter 12 judges and juries from the book Forensic and legal psychology 3rd edition by Costanzo and Krauss 2018
The paper must identify the premise and supporting points of the chapter, a synthesis of the
information from the chapter, and a critical application of the premise(s) and supporting points from the chapter to an issue in psychology and the legal system. The paper should address:

Key points, patterns, and trends from the information in the chapter
How the chapter information applies to issues in psychology and the legal system
Analysis of the chapter information from a Christ-centered perspective?
Abstract

The organization of your paper is very important.
Please follow current APA and make sure to use section headings in your paper.
Make sure to include a cover page and a references page although do not count those pages among your total final page count.
Also work to develop a well-formatted grammatically correct paper.

Your paper must be a minimum of 5 pages, be well-organized, and be reflective of your thinking and struggles in these very complex areas of psychology and the legal system.

Eliassons language changes from piece to piece. How do you communicate throughout the world? What are the languages of your life? List at least two languages and explain why.

*COMPLETE ALL SECTIONS*
JOURNALING AND STUDY HABITS Make an outline of all the Principles of Design (Chapter 4) and define each one, interpreting the texts definition of each one in your own words, so you fully understand it. Identify where you see examples of these principles in your everyday life or identify how an artist uses each element and principle by gluing an example (magazines/internet) of an art form or drawing an example that uses that Principle next to the definition. (7 examples TOTAL)
WRITING AND LOOKING Just as a good cook assembles the perfect ingredients for a delicious recipe, an artist assembles the right elements for a successful artwork. Choose any artwork from your textbook and make a recipe of the composition. For example, Velsquezs artwork, Las Meninas contains implied lines, linear perspective, a distinct vanishing point with the figure smaller in the background, neutral colors throughout, highlights on the figured and adornment with focal points described by geometric shapes (triangles and rectangles) and achieves balance through the placement of figures and rhythm between foreground and background, etc. Make sure to include the title and artist of your choice. Dont use my example.
ART PROJECT ARTISTS CHOICE – Draw a cartoon or make a painting. The form: If you choose the cartoon (comic) it must be at least 3 panels. The size is not important. The painting can be executed with any of the materials (media) outlined in your textbook (see Chapters 6 and 7) and note that painting involves the use of WET media, drawing usually refers to dry media I want to see PAINTING if you choose to make a painting, DRAWING is NOT the same thing). The content: The subject matter should be something that you are passionate about something that has a deep personal meaning for you. The comic or the painting should be able to tell some type of story that relates your feelings about your chosen subject matter.
COLOR – Olafur Eliasson uses color and space to create an experience that changes your reality. Watch these short clips:

Share a personal experience of how color has affected you or changed your reality. (at least one paragraph). Make sure to use some of your new vocabulary (hue, value, intensity, saturation). If you had to pick a color scheme for your life, what would it be, and why?
Language – Eliassons language changes from piece to piece. How do you communicate throughout the world? What are the languages of your life? List at least two languages and explain why.

Analyze how each of the selected companies applies its strengths and overcomes internal weaknesses to take advantage of external market opportunities, avoid threats, and creates sustainable global marketing strategies that offer unique value to the customer.

These are the instructions of the assignments but will need it revised based based off instructor comments below.
Company Comparison
Select 2 global companies from the same industryfor example, Starbucks and Dunkin Donuts; AB InBev (formerly Anheuser-Busch) and Miller-Coors; and Marriott and Wyndham.

Analyze how each of the selected companies applies its strengths and overcomes internal weaknesses to take advantage of external market opportunities, avoid threats, and creates sustainable global marketing strategies that offer unique value to the customer. Address each of the following points in your analysis:
Methods of differentiation used to create sustainable customer value in global markets
Threats or opportunities created by changing demographics and social trends in global markets
Ways in which the companies demonstrate ethics and social responsibility in their marketing

Consumer Decision
Consider a purchase you recently made that was for $100 or more. Describe your decision process by answering the following questions:
How did you determine your need?
How did you search for information?
How did you evaluate alternatives?
What criteria did you use in making your choice?
After you describe your decision process, answer the following:
Once your purchase was complete and you experienced the use of what you purchased, how did you feel about your decision, and why?
Compare your purchase experience with two colleagues. How do their experiences compare with yours?

Revise paper based off instructors comments:
Please add in these two bullets to both companies –

Threats or opportunities created by changing demographics and social trends in global markets
Ways in which the companies demonstrate ethics and social responsibility in their marketing

Additionally, you need to share your personal consumer decision process. The general research is good, but the assignment asks you to discuss your process. Please add this.

Anxiety in College-Level Students – ANALYSIS PLAN

My Hypothesis: Student’s GPA will be positively correlated with scores on the Beck Anxiety Inventory.

List the variables included in my hypothesis. For each, indicate the following:
What type of variable (independent or dependent).
What type of data will you collect relative to each variable (nominal, continuous, ordinal)
Describe how you plan to analyze the data. What statistical test will you use? How will you whether or not your hypothesis is supported?
HINT: Look at the results section of studies using the same measure for a model.

it’s time to map out how you will test my hypothesis. In order to do that, you must know what type of data you are going to need in order to test it and then create a tool (survey) that will yield the data you’ve identified. In order to address these issues, you will submit an analysis plan outlining your variables and indicating what type of inferential statistic you will use. As a starting point, virtually all of the projects in this course use a correlation, t-test, or an ANOVA; review those before branching out any further.

I have attached the analysis plan rubric and the literature review I have if you like to refer to some of the articles on there.